The relationship between the ‘push’ and ‘pull’ factors of a tourist destination: the role of nationality – an analytical qualitative research approach

Using qualitative research techniques, this paper explores the relationship between the ‘push’ and ‘pull’ factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.     

Multinational Strategic Planning for Third World Markets

There are compelling reasons why multinational corporations (MNCs) must improve their marketing performance in less developed countries (LDCs). A solution to better performance may be creation of a separate strategic business unit, known as the SBU (LDC), to be responsible for all third world operations. A strategic planning model for the SBU(LDC) is presented; it parallels the typical corporate strategic plan but differs in significant respects. Planning steps discussed include mission and objectives, market opportunity analysis, target market evaluation, product strategy, entry strategy, marketing program, and impact analysis. Key issues involved in implementing the SBU (LDC) within the corporate framework are discussed.     

中国绿色食品产业发展的影响因素与发展机理研究

产业发展影响因素及其作用机理揭示了产业发展演化的动态过程和内在规律,成为产业发展演化的核心问题。基于"钻石模型"提取产业发展的影响(动力)因素并分析其动态特征,提出绿色食品产业发展机理的理论分析模型。研究结果表明:绿色食品产业发展演化过程是一个各种因素交互作用的系统动态过程,产业政策、产业组织与结构创新是绿色食品产业发展的原动力,产业发展动力随产业发展阶段不同而表现出更迭性,产业发展机理揭示了绿色食品产业发展的作用过程与内在规律,有助于为我国绿色食品产业结构优化和产业发展提供理论依据和决策参考。     

模糊综合评判在新产品试销中的应用研究

模糊数学在经济管理中的应用是一个新领域 ,本文就模糊综合评判方法在新产品试销中的应用作了较为深入的研究 ,并通过实例应用证明是有效的。     

论按生产要素分配的前提条件

就收入分配制度，十五大报告中明确提出，要把按劳分配与按生产要素分配结合起来。那么，实现按生产要素分配也需具备一定的条件，本文对此展开讨论。认为：明确界定生产要素的产权、贯彻公平原则、培养要素市场体系等可以为按生产要素分配原则起保驾护航的作用。     

City Break Motivation

Abstract

This paper investigates why people take city break trips. The main objective of the study was to reveal the underlying push and pull motivational factors associated with taking a city break holiday to Dublin. In-depth interviews with 40 city break visitors uncovered six push factors and eight pull factors. The main push motives involved were ‘escape,’ ‘socialising,’ and ‘self esteem (gift giving).’ City breaks were generally viewed as active or ‘doing’ holidays, with the ‘relaxation’ motive hardly featuring at all as a reason to visit. Pull factors were found to be particularly important in terms of the travel decision. Factors such as ease of access and the availability of cheap flights were not only influential in determining the destination, but also acted, in some cases, as the main stimuli to take the trip.     

三江平原不同生境小叶章种群分株形态响应及季节动态

对三江平原3种不同生境下小叶章的主要形态因子进行了测定,结果表明,3种生境下小叶章的形态数量指标表现出极显著的差异。在生境内,典型草甸小叶章的表型性状的平均值在7月份达到最大;在沼泽、沼泽化草甸小叶章中,表型性状的平均值均在8月份达到最大。在生境间,表型性状的平均值由大到小依次为典型草甸小叶章〉沼泽化草甸小叶章〉沼泽小叶章。     

论非智力因素培养与责任教育

非智力因素在学生学习活动中起着重要的促进或抑制作用。目前高职院校大学生在非智力因素方面存在着较为普遍的问题,其根源在于责任意识不强。需从责任教育入手,培养大学生的非智力因素。     

设施蔬菜农户病虫害综合防控行为风险评估*——基于贝叶斯分类统计方法的实证分析

[目的]高效防治手段的实施可以解决单纯依靠化学药剂防治病虫害的劣势,保障蔬菜质量和安全,然而我国设施蔬菜生产者的高效防控行为存在一定的缺失。[方法]文章对设施蔬菜典型种植区域的生产者样本数据进行分析,建立朴素的贝叶斯分类模型并进行样本的训练。从综合防治类型的角度选取了有利于减少病虫害风险的综合防控行为,进一步对设施蔬菜种植户病虫害综合防控行为缺失进行了风险评估。[结果]农户施用生物农药的行为比较普遍且易受到风险因素的影响。综合平稳性特征和后验概率值比对,政府是否有生产性补贴对农户土壤处理和生物农药施用行为的缺失影响较大,生产者种植年限和风险投保行为对农户绿色防控行为的缺失影响较大。总的来说,生产者的种植年限、是否享有政府补贴、风险投保、农产品认证、生产专业组织成员资格等因素都是可能致使防控行为的缺失的风险因素。[结论]政策启示:在"预防为主,综合防治"的植保工作方针指导下开展防治,实施相关的奖惩制度、建立严格的农产品质量安全的监控体系、发挥基层组织的带动作用、大力推广高效防控技术在设施蔬菜生产者群体中的应用。     

The International Marketing Environment

Abstract

The article analyzes the content of 18 international marketing academic textbooks with regard to factors comprising the global marketing environment. Three broad categories of factors are identified, the macro (i.e., physical, demographic, and socio-cultural), meso (i.e., economic, political-legal, and technological), andmicro (i.e., intermediaries, competitors, market, and customers). In each of the subcategories, 10 different factors affecting global marketing were extracted. By measuring the extent of coverage given to each factor in each textbook, the relative emphasis placed collectively was established. These results were subsequently compared and contrasted to the views of 71 academics teaching international marketing; revealing the existence of gaps between the importance attached to most of the elements comprising the international marketing environment, and the coverage provided in academic textbooks.